traditional Moroccan negafa, also known as zeyana, is an indispensable figure in Moroccan weddings, responsible for enhancing the bride's beauty and ensuring her special day is seamless. The negafa is a seasoned professional who specializes in traditional bridal attire, makeup, and jewelry. She provides the bride with multiple stunning caftans, often adorned with intricate embroidery and luxurious fabrics, and ensures each outfit reflects Morocco’s rich cultural heritage.

Beyond attire, the negafa also manages the bride’s accessories, such as golden belts, necklaces, and headpieces, perfectly matching each ensemble. She oversees the ceremonial traditions, including the bride's entrance in the amariya (bridal chair), ensuring everything follows Moroccan customs.

The negafa’s expertise extends to creating a warm and celebratory atmosphere, guiding the bride through her special moments with grace and poise. Her role is more than practical—it’s symbolic, connecting the bride to Morocco’s timeless wedding traditions.